Irvine, Calif. (Feb. 21, 2022)
The Big West Announces Partnership with UPTIME Energy
The Big West announced that Southern California-based UPTIME Energy has joined as the “Official Energy Drink of The Big West”. The partnership was secured by Van Wagner, who manages The Big West’s sponsorship program.
“The Big West is pleased to welcome UPTIME Energy to the growing stable of Big West corporate partners,” Big West Commissioner Dan Butterly said. “Like The Big West, UPTIME Energy is a Southern California-based entity focused on health, wellness and innovation. Those qualities certainly align with our mission.”
Since its debut in 2014, UPTIME has been one of the fastest growing energy drinks in the beverage industry. Featuring fewer ingredients to avoid over-formulation and a premium bottle design with a resealable cap, UPTIME is changing the game within the beverage space by providing the perfect combination of energy and focus with best-in-class taste. They currently offer 10 different flavors as well as tablet supplements.
As the Official Energy Drink of The Big West, UPTIME will receive marketing exposure year-round on Big West digital and social platforms, including assets at The 2022 Hercules Tires Big West Basketball Championships presented by The Hawaiian Islands in Henderson, Nevada on March 8-12, 2022, at The Dollar Loan Center.
“We are incredibly excited to partner with The Big West, an elite conference known to advocate ‘boundless opportunities’ for their students and fans. People today, perhaps more than ever, have multiple ambitions, talents, and dreams all worth pursuing. And that includes student-athletes. At UPTIME, we want to empower them to inspire the world by providing the best kind of energy and focus so they can go out and change the game. Suffice to say, it made perfect sense for our brands to partner together,” says Will Hong, CMO of UPTIME.